Phase One — Five Products, Five Playbooks

The 24-Hour Playbook.

One repeatable cycle, run five times — once per product. Check things off as you go. Each one stays locked until you confirm the video before it is actually uploaded, so you're never planning further ahead than what's real.

Read this part first — every cycle

The mistakes that actually hurt people.

Most creators don't lose reach from bad content — they lose it from small technical mistakes nobody warned them about. These three apply to every single post, for all five products, always.

Always upload the original clean file — never a TikTok download

Instagram and YouTube both actively suppress videos carrying a TikTok watermark. Use the master file from Supabase (or your camera roll original) for every other platform.

Five hashtags, hard stop

TikTok only registers the first five. No #fyp — zero signal, wasted slot.

No more than 2–3 comments or follows per hour

Rapid-fire engagement reads as bot-like and can quietly throttle reach with no warning.

On-screen text stays in the top two-thirds

The bottom quarter of every video is permanently reserved for the username and caption overlay — text placed there gets covered the moment it posts.

The Same Five, Every Cycle

Who to engage with, and why.

These stay the same across all five products — building real recognition with the same accounts matters more than finding new ones each day. Examples are a temperature check, not a script — say it in your own words. Genuine reactions to their content only. Nothing about your product, no link, no pitch.

@brentonrosssimmons

Personal trainer who also founded his own supplement brand — the closest direct parallel to what you're building.

Temperature check"Respect for building the brand and staying hands-on with the training content — a lot of people pick one or the other."

@christianguzmanfitness

Strength training paired with mental health content.

Temperature check"The strength + mental health combo doesn't get talked about enough. Good angle."

@yoginiangelina

Health and wellness focus — good adjacent audience for the non-gym side of the lineup.

Temperature check"This is a nice reminder that wellness doesn't have to mean a gym floor."

@sierranielsen

Smaller wellness account — genuinely likely to notice and respond.

Temperature check"Following for more of this honestly — real, not polished."

@cynthialeu

Fitness and wellness crossover content — broad, relevant audience overlap.

Temperature check"The range here is impressive — not just one lane."

Why this document exists: most people don't get flagged, shadowbanned, or throttled because they did something malicious — it's almost always a small technical thing nobody told them about in time. This is that warning, in advance, instead of after the damage is done.